Reviewed · THEATRE & LIVE SHOWS
London Theatre: Wicked the Musical
Wicked turns a London night into Oz. This long-running West End musical brings Gregory Maguire’s prequel to The Wonderful Wizard of Oz to life with Stephen Schwartz’s memorable songs, dazzling costumes, flying stunts, and a set built for spectacle. I like the big, polished production and the easy way it turns an ordinary evening into a special family outing.
I also like having a choice between dress circle and stalls seating, since that lets you match the ticket to your budget. The main caution is the strict booking policy: tickets are non-refundable and cannot be changed, and some buyers have been unhappy with seat visibility or the price compared with buying directly from the theater.
In This Review
- Key points to know before booking
- Why Wicked works so well in London
- Arriving at the Apollo Victoria Theatre
- What happens during the 2-hour-45-minute performance
- The music, cast, costumes, and special effects
- Choosing between stalls and dress circle seats
- Is Wicked suitable for families?
- Comfort, refreshments, and small theater details
- The biggest booking risk: no refunds or changes
- Who should book Wicked in London?
- Final verdict: should you book Wicked?
- FAQ
- Where is Wicked performed in London?
- How long does Wicked last?
- Do I need to arrange my own transportation?
- What seating choices are available?
- Is Wicked suitable for children?
- Are food and drinks included?
- Can I cancel or change my ticket?
Key points to know before booking

- The show runs about 2 hours 45 minutes: Plan for a substantial evening, including an interval.
- The Apollo Victoria Theatre is your only stop: You make your own way there in central London.
- Choose stalls or dress circle seats: The two options help control your budget, but exact seat selection may be limited.
- The production is strongest in music and spectacle: The score, costumes, sets, and special effects receive the most praise.
- It suits children aged 7 and older: Children under 5 are not admitted.
- Book carefully: The ticket is non-refundable and cannot be amended for any reason.
Why Wicked works so well in London
Wicked is not simply a retelling of Oz. It looks back at the events before Dorothy arrives, focusing on two young witches who begin as unlikely friends. Elphaba is intelligent, outspoken, and green-skinned. Glinda is popular, polished, and determined to be admired. Their friendship gives the show its heart, while the familiar Oz story gives it plenty of humor and dramatic weight.
That setup helps the musical appeal to different ages. Children can follow the magic, jokes, costumes, and flying effects. Adults get a more thoughtful story about friendship, public image, prejudice, and the way a person can be turned into a villain by the people in power.
The music by Stephen Schwartz does much of the heavy lifting. Songs such as Defying Gravity provide the emotional peaks, while the lighter numbers keep the show from becoming too solemn. The score is large and theatrical, so you should expect a powerful sound rather than a quiet, intimate performance. One person found the music too loud, a useful warning if anyone in your party is sensitive to volume.
The production also has the kind of scale you expect from a major West End show. Tony award-winning sets, detailed costumes, stage magic, and high-flying stunts create the sense of a complete fantasy world. You are paying for more than the story. You are paying for the orchestra, cast, backstage machinery, visual effects, and the shared thrill of seeing a famous show in London.
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Arriving at the Apollo Victoria Theatre

You travel independently to the Apollo Victoria Theatre in central London. There is no hotel pickup, transfer, guide, or organized walking tour attached to the ticket, so you need to plan your route and arrival time yourself.
That independence is both a plus and a limitation. I like being able to fit the show around the rest of a London day. You are not tied to a group meeting point, and you can have dinner or explore another part of the city beforehand. On the other hand, first-time visitors need to pay attention to the theater address and allow enough time to reach it.
The theater is near public transportation, which makes it practical for an evening performance. Still, I would not leave the journey until the last minute. Central London can take longer to cross than the map suggests, especially at the end of a sightseeing day. Your confirmation should be checked carefully for the venue details before you set out.
The Apollo Victoria itself adds to the occasion. It is an older theater with decorative surroundings and a strong Oz feel inside. One especially memorable detail is the green coloring throughout the theater, which helps the evening begin before the curtain rises.
Entry is generally straightforward. Once inside, you may find merchandise areas and two bars selling refreshments. Food and drinks are not included in the ticket, so treat these as optional purchases rather than part of the experience. Champagne is available in the theater, though the cost and availability should not be assumed to be included in your ticket.
What happens during the 2-hour-45-minute performance

Once seated, you watch the full stage production of Wicked. The show follows Elphaba and Glinda from their student days through the events that shape their public identities. The story moves between comedy, romance, political tension, and fantasy.
The opening portion introduces the two central characters and sets up their very different personalities. Glinda is socially confident and eager to fit the image of a good witch. Elphaba has unusual powers and a strong sense of justice, but she does not receive the same easy acceptance.
As the friendship develops, the show becomes more than a familiar Oz prequel. It asks you to question who gets called good or wicked, and who controls the story that everyone else believes. That theme gives the production more substance than its bright colors and comic moments might suggest.
An interval separates the performance into two parts. This matters because the theater can become quite active when people leave their seats. If you are unfamiliar with the show, do not assume the performance has ended when the first half finishes. Take a break, use the facilities, and return to your seat for the second part.
The total running time is approximately 2 hours 45 minutes. That is long enough to feel like a full evening out, but the show’s pace helps the time pass quickly. Several people found that the performance felt much shorter than expected because the music, comedy, and stage action keep changing the mood.
The music, cast, costumes, and special effects

The music is the production’s biggest strength. Strong voices are essential to Wicked, and the emotional power of the songs depends heavily on the performers playing Elphaba and Glinda. The singing has been praised as superb, with Defying Gravity singled out as a favorite.
The orchestra and sound design give the score its full weight. That can make the show thrilling, but the volume may be intense for some people. If you prefer very quiet theater, Wicked may feel more forceful than expected.
The costumes help define the two heroines. Glinda’s look reflects her polished public image, while Elphaba’s green appearance immediately marks her as different. The color and detail continue through the supporting cast and the wider Oz setting.
The set design supplies the scale. Mechanical effects, changes in scenery, and flying moments create the sense of a world larger than the stage. You may not know how every trick is done, which is part of the fun. The show is built to make the audience look up, watch closely, and react together.
The performances can vary with the cast on the date you attend, so it is wise to think of the ticket as access to the production rather than a guarantee of a particular performer. The show’s structure, music, and staging remain the main draw.
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Choosing between stalls and dress circle seats

The ticket offers a choice between stalls and dress circle seating, but the precise seats you receive may depend on the booking option and availability. This is where you should pay close attention before completing the purchase.
Stalls seats put you on the main level closer to the stage. They can feel immediate and exciting, especially for a show full of visual effects. Dress circle seats offer a higher viewing position, which can help you take in the full set and large group scenes.
A low price does not always equal good value if a tall person blocks your view. Several seating complaints involved people having to lean to one side or duck around someone in front. That is a risk in any theater, but it matters more when you are buying a ticket without seeing the exact seat first.
Some buyers were delighted with seats near the middle aisle and reported a clear view and good sound. Others felt the arrangement was less comfortable for shorter people. If you are short, traveling with children, or especially concerned about sightlines, read the seating information carefully and consider buying directly from the theater if it gives you better control over the exact location.
The ticket price of $43.88 per person can be attractive for a major West End musical, particularly if you are comparing it with premium theater prices. It becomes less attractive if the seat is poor or if another seller offers the same performance directly at a lower price. Compare the final cost, seat details, and booking terms before paying.
Is Wicked suitable for families?

Wicked is a strong choice for a family evening, provided everyone is old enough to sit through a long stage show. The stated minimum age is 7, and children under 5 will not be admitted.
The story has plenty for younger audience members: witches, magic, colorful costumes, comic characters, and dramatic stage effects. It also includes darker ideas, including social rejection and the way power can manipulate public opinion. Parents should decide if those themes suit their children.
The length is the main practical issue. At about 2 hours 45 minutes, this is not a short introduction to theater. The interval helps, but young children who struggle with extended performances may find the evening tiring.
For older children and teenagers, the show can be a useful introduction to musical theater. They get a familiar Oz connection, memorable music, and a story that invites discussion after the curtain falls. It also works well for a multigenerational outing, including grandparents and grandchildren.
Comfort, refreshments, and small theater details

The seats have been described as comfortable, but comfort does not solve every sightline problem. Seat height and the person in front of you can make a real difference, especially in older theater interiors.
Do not count on a coat check. A practical approach is to wear a manageable coat and keep bags compact. Large coats and bulky bags can become awkward once you are settled in your seat.
Refreshments are available at the theater’s bars, and the interval is the obvious time to buy something. Lines may form, so do not expect a leisurely drink before the second half unless you arrive early or move quickly when the interval begins.
Programs may not always be handed to you automatically. If you want one, ask staff where to buy it. This is more than a souvenir issue: without a program or prior knowledge, it may be easy to misunderstand the interval and think the show has ended.
The theater staff experience can also affect the evening. Entry is often easy, but some people needed more help finding their seats. If you are in an unusual row or visiting from outside the United Kingdom, ask an usher for assistance rather than wandering through the theater.
The biggest booking risk: no refunds or changes

This ticket is non-refundable and cannot be changed for any reason. That is the most important condition to understand before you buy.
A family emergency or missed performance may not qualify for a refund or rescheduling. One especially serious complaint involved a missed booking and a refusal to provide another date. That kind of risk is not unique to theater, but the strict policy makes travel insurance or a careful schedule more important.
Check the city and theater before completing payment. Wicked is performed in more than one major city, and confusion about London versus New York has caused an expensive mistake for at least one buyer. The Apollo Victoria Theatre in London should be clearly confirmed in your booking details.
Confirmation is normally provided at booking. If you book within three days of the performance, confirmation may arrive within 48 hours and remains subject to availability. I would not leave this purchase until the last moment if your plans are fixed around the show.
Who should book Wicked in London?
I would recommend this experience if you want a polished West End musical without arranging a guided tour. It is especially suitable for first-time visitors to London, families with children aged 7 and older, couples looking for a classic theater evening, and anyone who already loves the Oz story.
It is also a good pick if music and spectacle matter more to you than an intimate theater setting. You will get large voices, elaborate costumes, clever effects, and a famous song list.
I would be more cautious if you need an exact seat, are traveling with a very young child, or have a schedule that might change. I would also compare the total price with the Apollo Victoria Theatre’s direct ticket options, since some buyers felt third-party pricing was much higher.
Final verdict: should you book Wicked?
Yes, if you want a memorable London evening and can accept the strict ticket terms. The strongest reasons to go are the outstanding music, colorful costumes, powerful performances, and large-scale stage effects. The show has enough humor for children and enough emotional weight for adults.
Before booking, confirm that the venue is the Apollo Victoria Theatre in London, check the seating category, compare prices, and make sure your date is firm. If you do that homework, Wicked offers a very good chance of delivering the classic West End night you hoped for.
FAQ
Where is Wicked performed in London?
The performance takes place at the Apollo Victoria Theatre in central London.
How long does Wicked last?
The experience lasts approximately 2 hours 45 minutes.
Do I need to arrange my own transportation?
Yes. You make your own way to the Apollo Victoria Theatre. Hotel pickup and drop-off are not included.
What seating choices are available?
The ticket offers a choice between dress circle and stalls seating, depending on the option selected.
Is Wicked suitable for children?
The show is suitable for ages 7 and older. Children under 5 will not be admitted.
Are food and drinks included?
No. Food and drinks are not included in the ticket price. Refreshments can be purchased at the theater.
Can I cancel or change my ticket?
No. The experience is non-refundable and cannot be changed for any reason.
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